Dear Colleague,

Being a successful independent IT professional is not about being the best technician (though that certainly won't hurt).

It's about connecting with the right prospects, communicating your story to them in the right way, and understanding how to build win-win fences around your ideal clients and prospects. As nice as it'd be, that doesn't happen simply by providing "better service". There's more to it than that.

Sustainable success means more predictable cash flow, pricing power, more flexibility as to which clients and projects to say "no" (or "yes") to, stronger attraction (and retention) of your ideal prospects and clients, and durability throughout different economic conditions.

It also means less stress, greater clarity of purpose, and a stronger feeling of accomplishment.

It may also mean other things - which are up to you - and of far greater likelihood of coming about if built upon a solid foundation.

The good news/bad news is that long-term success - just like marketing itself - is one part science and one part art. By studying what other successful independent professionals have done, you can find (or choose) the path that makes the most sense to you.

In over ten years of being a business owner and a consultant, I've learned how to find the right folks to mimic, borrow ideas from, listen to, etc. (And, just as important, which ones to politely - or not - ignore the advice and actions of).

Every few weeks hundreds of your colleagues read over my recent discoveries of good people to borrow ideas from, experiments (successes and failures), interviews, resources, tips, and strategies. I draw from inside as well as outside of our industry, applying the perspective of an independent IT professional and small business owner (since I am both).

If you'd like to have FREE access to all that great information be sure to sign up for my newsletter below.

Just use your first name and an e-mail address you CHECK regularly - then click the "Send My Free IT Consulting Success Strategies!" button.

You will get sent my letters as they are written.

You will probably agree that there is a lot of hearsay about marketing and building successful businesses out there and that sorting through all that noise is time consuming and frustrating. If you have any questions or suggestions feel free to send them in.

Thanks!

-jr

Josh Richards
jtr [at] ITConsultingLessons.com

Receive new tips and strategies to apply in your business right away by entering your information below.